The Gen XY Project


“Teamwork begins by building trust. And the only way to do that is to overcome our need for invulnerability.”

– Patrick Lencioni

Everything we do is built around our 5 Pillars of Support...

1. Community

Possibly the most important of all our pillars is Community. Community covers everything from friendship to support, network to peer groups. Our mission is to build a community of likeminded guys looking to strengthen every aspect of their lives.

2. Relationships

Whether it’s family, partners, friends, or work colleagues, how we manage and nurture those relationships will massively impact our journeys, positively and negatively. It’s important to remember why we do it all in the first place.

3. Wellness

If you’re going to build a long, fruitful, successful life you’re going to need to look after yourself. A healthy mind, body and spirit are all essential elements to being the best version of yourself. We can help with everything from fitness and nutrition to mindfulness and stress management.

4. Finance

Good financial management is essential no matter what you are doing in your life. Financial discipline allows you to invest for the future but also enjoy life now. Once you have a solid financial platform to work from you can start looking at your options for the future. 

5. Fun

What’s the point in it all if we don’t have fun while we’re building our futures and becoming stronger men? A big part of the Gen XY Project is enjoying the process. That’s why a big part of what we do focuses on social events.


The world of personal development can be an overwhelming place.

So many options, from coaches to content, topics to delivery and you never really know who (or what) you’re going to get until you’ve spent thousands and it’s too late!  

You may not even have thousands to spend in the first place, so have to “make do” with free webinars and YouTube videos which tease you into some “loose” content, only getting the real juicy stuff if you purchase their expensive programme with money you don’t have.

We wanted to create an affordable “one stop shop” for guys (30+ years old) to be able to come to for everything they needed to build a strong foundation to grow from during this “interesting” phase of our lives (relationships, family, work, maturity etc).

We also wanted to make it accessible to everyone which meant having different levels, each designed to get you to the next step on your personal growth journey.

The Gen XY Project is a combination of training, support and community all designed to provide you with the skills and tools you need to become better versions of yourself, while being held accountable and have a support network when you need it most.


Mark Dunsmore

Mark spent most of his earlier years living abroad, learning early in life about the importance of having a supportive community around you.

After spending 9 years working up the corporate ladder he finally realised that he just wasn’t cut out for working for other people.

In 2014 Mark started his own real estate business before setting up Goliath Sourcing Academy in 2016 where he now teaches others how to get started in property investment and build their own businesses, enabling them to stop working on other people’s legacies and start building their own.

The journey however, was not an easy one! There were many bumps along the way which Mark had to deal with, alone. 

Mark needed help, he just didn’t know what help he needed at the time, which proved costly both emotionally and financially! 

He couldn’t afford coaching programmes which cost thousands (in fact, he didn’t really know which coaching programmes he needed). Was it personal development? Was it business coaching? Was it marketing? There just didn’t seem to be one place where he could educate himself on all the areas required to become a stronger version of himself, which also had a community for support as well as social interaction. 

So, in 2020 Mark decided to combine his passion for helping others with his own experiences to create the Gen XY Project, a training & support platform focused on helping guys, just like him, get through the challenges of life with education, support and community. 



All our training content (paid & free) is based around our 5 PILLARS – Community, Relationships, Wellness, Finance & Fun.  

We chose the 5 Pillars as we believe, in order to give yourself the best chance of living your best life, you must have strong foundations for all of them. 

When curating our content we make sure you are taken on a clear path from start to finish in order to get you results.

We start with the basics and then move you along, when you’re ready, ensuring you grow with each step you take. 

Whether you’re looking to get your finances in order or wanting to become healthier, we have training for you. 

To ensure our support is universally accessible we have created 3 Levels – Free, Monthly Membership & 1:1 coaching. This means there’s training and support for everyone no matter what the circumstances.


Too often we see people investing their hard earned money into training products but failing to get results. Some people refer to them as “course junkies”, but we know it’s because they’ve simply not received the right support to implement the training they have consumed. 

Accountability comes in various ways with Gen XY Project. Whether it’s our free Facebook Community or it’s 1:1 calls with your coach, we have ensured that there’s some form of accountability for everyone. You can learn everything in the world there is to know, but if you don’t apply it to some form of action, well what’s the point in learning it in the first place! 

A massive part of the Gen XY Project is Community hence why it is one of our 5 Pillars. 

When we talk about Community, we’re talking about friendships, support groups, a place where you can feel safe and have the ability to seek help when you need it. 

As part of the Community element of Gen XY Project we have regular online meetups where we can “hang out” and catch up with our peers, all sharing stories on our journeys to becoming better versions of ourselves. 

We also host regular events throughout the year via our FOUNDATION including black tie events, golf society outings and even family activity days where we can all come together face to face in addition to our online meetups.


We understand not everyone can afford to invest money into their personal development but that shouldn’t mean you can’t access some level of support. 

Here we share YouTube and podcast sessions as well as other content relating to our 5 PILLARS OF SUPPORT which you can find in the relevant UNITS section of the group. This content is designed to inspire you into moving forwards with any changes you may be looking to make in your life.



Our ALL ACCESS membership is an online platform offering training and support on our 5 PILLARS. 

Training is delivered within the members area via video & audio content with accompanying resources (incl. recipes, quizzes, diary plans etc) which are accessible 24/7, whenever you need them. We work with specialist coaches on all our core areas to ensure the training you receive is going to give you the best chance of getting results.

In addition to the online training you also gain access to a community of like minded guys, all on similar journeys, to hold each other accountable and support one another on the roller coaster ride of being a man. The community is separate to Facebook and includes specific channels depending on your area of focus which means you can build up an even stronger network of friends interested in the same areas of development as you. 

There are group calls held once a month where members have access to Gen XY Project coaches to help in any areas they find themselves stuck. If you’re just looking for the group calls then check out our SOCIAL MEMBERSHIP which could be ideal for you.

We wanted to create something that provided world class training & support at an affordable price to make it accessible to as many guys as possible.   



For those guys who are ready to take their lives to the next level we offer our Personal Development membership level.

Whether you want to live a more healthy lifestyle (fitness & nutrition), change your mindset or even just build a solid plan for building a better future for yourself, our 6-month programme is designed around helping you build the foundations required to take your life to the next level.

Through a combination of online training videos, homework assignments, regular accountability check ins and a ‘buddy’ system you will be given all the tools and resources you need to make positive changes in all aspects of your life. We’re also there to hold you accountable and make sure you’re taking the necessary action to get the results you want to achieve!

This is not for the faint hearted and we will need to speak with you before starting the programme to ensure we’re the right fit. The programme is about getting results for yourself which means 100% commitment is required. If you’re still interested, then register your interest below and we’ll be in touch.


Gen XY Project